Your AI Visibility Score measures how often and how accurately AI assistants like ChatGPT, Claude, Gemini, Perplexity, and Grok describe and recommend your property to visitors.
Composite signal
Dimension Breakdown
Presence
72
Accuracy
75
Distinctiveness
68
Recency
70
Sentiment
78
Where score is leaking
Top Issues
01
AI gets the location wrong, sometimes Mustang Island, sometimes Padre
Detected. Across multiple LLMs in Q2 2026 scoring runs. This issue is reducing this entity's composite score and is fixable through Tier 2 or Tier 3 Content Deployment Program enrollment.
02
Description is just the brand template, with nothing local
Detected. Across multiple LLMs in Q2 2026 scoring runs. This issue is reducing this entity's composite score and is fixable through Tier 2 or Tier 3 Content Deployment Program enrollment.
03
No fresh articles or coverage in the last 8 months
Detected. Across multiple LLMs in Q2 2026 scoring runs. This issue is reducing this entity's composite score and is fixable through Tier 2 or Tier 3 Content Deployment Program enrollment.
Plan of attack
Priority Recommendations
01
Make your location consistent across your website, Google listing, and Wikipedia
Executed by Zertura content team within 14 days of Content Deployment Program enrollment. Re-scoring in next monthly run captures the lift.
+2to Accuracy
02
Write a longer description that tells your local story
Executed by Zertura content team within 14 days of Content Deployment Program enrollment. Re-scoring in next monthly run captures the lift.
+3to Distinctiveness
03
Enroll in Tier 2 Content Production ($500 / month) for fresh content every month
Executed by Zertura content team within 14 days of Content Deployment Program enrollment. Re-scoring in next monthly run captures the lift.
+4to Recency
Brand Strength Factors
Padre Island geographic association supports beach-trip discovery
National hotel brand familiarity boosts AI confidence
Family beachgoer framing in guest reviews
Areas for Improvement
Location ambiguity (Mustang vs. Padre) confuses AI answers
Generic brand template description with no local hooks
No fresh editorial coverage in the last 8 months
Distribution health
Listings Performance
AI Citations Generated
2,184
Industry avg: 1,420
Direct AI Mentions
612
Industry avg: 488
Click-throughs from AI
328
Industry avg: 201
Wikipedia Page Views
1,902
Industry avg: 1,120
Listing Health (across 5 LLMs)
Address accuracy94%
Phone accuracy88%
Hours accuracy71%
Categories completeness82%
Reviews
Recent reviews tagged to Holiday Inn Padre Island
Karen M.TripAdvisor · May 10, 2026
4.5
Great location for a beach getaway, family-friendly and easy parking. Standard Holiday Inn experience.
BeachFamily
Cited by: ChatGPT
Unread by partner
Phil J.Google · May 02, 2026
3.0
Maps had us going to Mustang Island instead of Padre, AI got the location wrong. Hotel itself was clean and pleasant.
Location ConfusionCleanliness
Cited by: Gemini Claude
Unread by partner
Enrolled Admins
3 active · last invite May 22, 2026
Jesse Gilbert · GM
jgilbert@example.org
Last seen Today
Mariana Cruz · Marketing Lead
mcruz@example.org
Last seen 3 days ago
Tom Ramirez · Operations
tramirez@example.org
Last seen 2 weeks ago
DMO Recommendations
Actions the DMO can take from its side to lift Holiday Inn Padre Island's score.
•Feature Holiday Inn Padre Island in the next destination newsletter content drop.
•Cross-link Holiday Inn Padre Island from the official DMO "Things to Do" hub page.
•Submit a Wikipedia paragraph citing Holiday Inn Padre Island from the destination article.