Your AI Visibility Score measures how often and how accurately AI assistants like ChatGPT, Claude, Gemini, Perplexity, and Grok describe and recommend your property to visitors.
Composite signal
Dimension Breakdown
Presence
58
Accuracy
61
Distinctiveness
54
Recency
49
Sentiment
67
Where score is leaking
Top Issues
01
The most recent festival coverage AI sees is from 2024
Detected. Across multiple LLMs in Q2 2026 scoring runs. This issue is reducing this entity's composite score and is fixable through Tier 2 or Tier 3 Content Deployment Program enrollment.
02
Website does not tell AI when this year's event is happening
Detected. Across multiple LLMs in Q2 2026 scoring runs. This issue is reducing this entity's composite score and is fixable through Tier 2 or Tier 3 Content Deployment Program enrollment.
03
Story as a sand-sculpting tradition is not coming through
Detected. Across multiple LLMs in Q2 2026 scoring runs. This issue is reducing this entity's composite score and is fixable through Tier 2 or Tier 3 Content Deployment Program enrollment.
Plan of attack
Priority Recommendations
01
Publish a 2026 event page with the current dates clearly listed
Executed by Zertura content team within 14 days of Content Deployment Program enrollment. Re-scoring in next monthly run captures the lift.
+2to Accuracy
02
Pitch press stories ahead of the next festival to refresh coverage
Executed by Zertura content team within 14 days of Content Deployment Program enrollment. Re-scoring in next monthly run captures the lift.
+3to Distinctiveness
03
Enroll in Tier 2 Content Production ($500 / month) to keep your momentum going
Executed by Zertura content team within 14 days of Content Deployment Program enrollment. Re-scoring in next monthly run captures the lift.
+4to Recency
Brand Strength Factors
Distinct sand-sculpting tradition makes it a unique cultural event
Strong visual and media presence during festival season
Beach destination positioning drives discovery in seasonal queries
Areas for Improvement
Recent festival coverage trails behind the current year
Event dates not clearly published, limiting AI accuracy
Sand-sculpting heritage story not surfacing in AI descriptions
Distribution health
Listings Performance
AI Citations Generated
2,184
Industry avg: 1,420
Direct AI Mentions
612
Industry avg: 488
Click-throughs from AI
328
Industry avg: 201
Wikipedia Page Views
1,902
Industry avg: 1,120
Listing Health (across 5 LLMs)
Address accuracy94%
Phone accuracy88%
Hours accuracy71%
Categories completeness82%
Reviews
Recent reviews tagged to Texas SandFest
Erin W.TripAdvisor · May 05, 2026
4.5
Incredible sand sculptures, the artistry is unbelievable. A truly unique Texas tradition worth planning a trip around.
Sand SculpturesTradition
Cited by: ChatGPT Perplexity
Partner not enrolled
Trevor L.Google · Apr 29, 2026
3.0
Great event but had to dig hard online to find this year's actual dates. Site is out of date.
Event DatesWebsite
Cited by: Gemini
Partner not enrolled
Enrolled Admins
3 active · last invite May 22, 2026
Jesse Gilbert · GM
jgilbert@example.org
Last seen Today
Mariana Cruz · Marketing Lead
mcruz@example.org
Last seen 3 days ago
Tom Ramirez · Operations
tramirez@example.org
Last seen 2 weeks ago
DMO Recommendations
Actions the DMO can take from its side to lift Texas SandFest's score.
•Feature Texas SandFest in the next destination newsletter content drop.
•Cross-link Texas SandFest from the official DMO "Things to Do" hub page.
•Submit a Wikipedia paragraph citing Texas SandFest from the destination article.