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PARTNER SCORECARD

Texas State Aquarium

Attraction · Designated Jan 12, 2025Enrolled
DAVI Score
89
EXCELLENT
Your AI Visibility Score measures how often and how accurately AI assistants like ChatGPT, Claude, Gemini, Perplexity, and Grok describe and recommend your property to visitors.
Composite signal

Dimension Breakdown

Presence
89
Accuracy
92
Distinctiveness
85
Recency
88
Sentiment
91
Where score is leaking

Top Issues

Main photo is different on 2 of the 4 AI engines
Detected. Across multiple LLMs in Q2 2026 scoring runs. This issue is reducing this entity's composite score and is fixable through Tier 2 or Tier 3 Content Deployment Program enrollment.
Wikipedia page is missing the 2024 expansion
Detected. Across multiple LLMs in Q2 2026 scoring runs. This issue is reducing this entity's composite score and is fixable through Tier 2 or Tier 3 Content Deployment Program enrollment.
Website does not tell AI which events are hosted
Detected. Across multiple LLMs in Q2 2026 scoring runs. This issue is reducing this entity's composite score and is fixable through Tier 2 or Tier 3 Content Deployment Program enrollment.
Plan of attack

Priority Recommendations

Use the same hero photo (and caption) everywhere your listing appears
Executed by Zertura content team within 14 days of Content Deployment Program enrollment. Re-scoring in next monthly run captures the lift.
+2to Accuracy
Add a short section to your Wikipedia page about the 2024 expansion, with links to news coverage
Executed by Zertura content team within 14 days of Content Deployment Program enrollment. Re-scoring in next monthly run captures the lift.
+3to Distinctiveness
Add event details to your website so AI can list your daily programming
Executed by Zertura content team within 14 days of Content Deployment Program enrollment. Re-scoring in next monthly run captures the lift.
+4to Recency

Brand Strength Factors

  • Marine conservation identity cited in AI responses
  • Family-friendly framing dominant across LLMs
  • Dolphin habitat programming driving positive mentions

Areas for Improvement

  • Staff behavior sentiment occasionally mixed
  • Exhibit descriptions outdated in some LLM training data
  • Limited co-citation with partner exhibits
Distribution health

Listings Performance

AI Citations Generated
2,184
Industry avg: 1,420
Direct AI Mentions
612
Industry avg: 488
Click-throughs from AI
328
Industry avg: 201
Wikipedia Page Views
1,902
Industry avg: 1,120
Listing Health (across 5 LLMs)
Address accuracy94%
Phone accuracy88%
Hours accuracy71%
Categories completeness82%

Reviews

Recent reviews tagged to Texas State Aquarium
Maya P.Google · May 18, 2026
4.5

Dolphin show was incredible, our kids talked about it the whole drive home. Best part of our Corpus Christi trip.

Dolphin ShowFamily
Cited by: ChatGPT Gemini Perplexity
Read by partner
Jordan S.TripAdvisor · May 09, 2026
4.5

The dolphins were the absolute highlight, beautifully presented and educational. Worth every dollar.

Dolphin ShowEducation
Cited by: ChatGPT Claude
Read by partner
Renee F.Yelp · May 02, 2026
3.0

Amazing exhibits but waited over an hour to get in on a Saturday. Buy tickets online ahead of time.

Wait TimesExhibits
Cited by: Gemini
Read by partner

Enrolled Admins

3 active · last invite May 22, 2026
Jesse Gilbert · GM
jgilbert@example.org
Last seen Today
Mariana Cruz · Marketing Lead
mcruz@example.org
Last seen 3 days ago
Tom Ramirez · Operations
tramirez@example.org
Last seen 2 weeks ago

DMO Recommendations

Actions the DMO can take from its side to lift Texas State Aquarium's score.

  • Feature Texas State Aquarium in the next destination newsletter content drop.
  • Cross-link Texas State Aquarium from the official DMO "Things to Do" hub page.
  • Submit a Wikipedia paragraph citing Texas State Aquarium from the destination article.
Trailing 12 weeks

AI Sentiment Trend, Texas State Aquarium