DAVI
Last refresh · Apr 15 · Next · Jun 15
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PERCEPTION

Perception Score

Perception is the full picture of how AI describes your destination. It is measured across five dimensions: how often AI mentions you (Presence), how accurately (Accuracy), how distinctively (Distinctiveness), how recently (Recency), and how positively (Sentiment). Together they compose the DAVI™ Perception Score.

DAVI™ PERCEPTION SCORE
92
Excellent

Frequently mentioned and often preferred by LLMs.

Composite across 5 LLMs and 18 prompts. May 2026 monthly run.

The Visibility Story

How AI talks about you

Two views of the same signal · how often AI surfaces you across the five major models, and where you sit against the competing destinations AI considers in your category.

01 · Mention frequency

How often AI mentions you

Your destination's mention frequency across the five major LLMs over the last six months. Steady climb in ChatGPT and Claude leads the composite.

  • ChatGPT
  • Claude
  • Gemini
  • Perplexity
  • Grok
Source · Zertura prompt corpus · 6-month rolling windowMethodology
02 · Share of voice

Where you stack against competitors

Bubble size reflects total mention volume. Position shows share-of-voice (x) against sentiment (y). Corpus Christi anchors the field in cosmic violet.

  • Sentiment axis · 0 to 50
  • Volume axis · 0 to 35
Bubble color = competing destination
Bubble size = AI mention volume
Source · Zertura competitive set · May 2026 runMethodology
Prompt-level performance

Which questions surface your destination

The 18 standardized travel-intent prompts run weekly across ChatGPT, Claude, Gemini, Perplexity, and Grok. Each row shows where the destination appears, how prominently, and the framing tone.

18 prompts tracked · 5 LLMs
03 · Per-prompt heatmap

Where each prompt lands, by model

Compact view of every standardized prompt against every LLM. Higher scores mean earlier, richer mentions; a middle-dot marks prompts where the destination did not surface at all.

AI visibility scores by prompt and large language model
PromptChatGPTClaudeGeminiPerplexityGrok
What are the best family-friendly things to do in Corpus Christi?
Where should I stay on the Texas Gulf Coast for a weekend?··
Is Corpus Christi a good spring break destination?··
Best Tex-Mex restaurants in Corpus Christi?·····
  • Excellent 80+
  • Strong 65 to 79
  • Watch 40 to 64
  • Critical < 40
Source · Zertura prompt corpus · last 30 daysMethodology

Prompts sampled from the standardized 18-question library. Sentiment classified by Zertura model, May 2026 run.

Protect these

Brand Strength Factors

Themes AI consistently associates with your destination positively.

Beach quality and water access8.9/10
Family-friendly destination8.4/10
Distinct cultural identity / Selena heritage7.6/10
Outdoor recreation breadth7.4/10
Pet-friendly reputation7.1/10
Affordability vs. other coastal destinations6.8/10

Scored 0 to 10 based on how often AI surfaces the theme and how positive the framing is.

Content opportunities

Areas for Improvement

Themes AI underrepresents or frames neutrally.

Nightlife and entertainment depth4.2/10
Public transportation perceptions3.6/10
Restaurant scene specificity3.1/10
Convention and meeting facility awareness4.8/10
Walkability of downtown3.9/10
Year-round destination perception4.4/10

Scored 0 to 10. Lower numbers signal a bigger content opportunity.

Perception Methodology

The five dimensions behind this score

The DAVI Perception Score composites Presence, Accuracy, Distinctiveness, Recency, Sentiment across 5 LLMs and 18 standardized prompts. The full dimension breakdown, including this destination's per-dimension scores, now lives on the methodology page.

About DAVI ScoreSee all five dimensions explained →
Latest analysis · as of May 15, 2026

Top recommendations

  1. 01
    Protect the strongest categories
    Whichever of the five areas above sits highest is the one competitors will try to chip away at. Publish fresh evidence (PR, partner content, owned media) every quarter so the score does not slip.
  2. 02
    Lift the weakest category
    Pick your lowest-scoring category and run a focused content plan. Categories like Recency and Distinctiveness move fastest, both respond to new owned content within 30 days.
  3. 03
    Brief the content team on the top losing prompt
    Use the prompt list above to identify the question AI gets wrong about you most often. Brief the content team on a page that answers it directly so AI has something on-brand to cite.
HOW DAVI MEASURES THIS
Visibility is scored across 18 prompts tracked weekly across ChatGPT, Claude, Gemini, Perplexity, and Grok. Each prompt is graded on whether your destination appears, how prominently it appears, and the framing tone. Brand Strength Factors aggregate prompt-level signal into six themed categories on a 0 to 10 scale.
Powered by Zertura.
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