DAVI
Last refresh · Apr 15 · Next · Jun 15
3
WEBSITE SCORE

Website Score Overview

How readable AI engines find your destination's web presence. Discoverability, site architecture, editorial surface, external citations, and the Zertura Destination Layer · measured against AI's actual crawler behavior.

DAVI Website Score
76
Strong
+4 MoM

Structural readability of your destination's web presence and the third-party sources that cover it.

01Sub-component
Discoverability
92
Excellent

Whether AI crawlers can reach your site and parse the prose without JavaScript.

02Sub-component
Site Architecture
81
Strong

How quickly pages respond and how cleanly the markup describes them.

03Sub-component
Editorial Surface
67
Watch

Whether the visible text is dense enough for AI to ground answers in.

04Sub-component
External & Earned Readability
64
Watch

Of the third-party sources covering you, which can AI actually parse?

05Sub-component
Zertura Destination Layer
74
Strong

The AI-readable destination layer Zertura deploys across partner sites.

01Sub-component

Discoverability

92
Excellent

Whether the major AI crawlers can reach your site, whether a valid sitemap exists, and whether core content reads without executing JavaScript.

Crawler accessPass

All 10 monitored AI crawlers permitted: ChatGPT-User, GPTBot, OAI-SearchBot, PerplexityBot, Perplexity-User, ClaudeBot, Applebot, Applebot-Extended, Googlebot, Google-Extended.

Sitemap presentPass

Sitemap found at /sitemap.xml. 2,386 URLs listed.

Sitemap declared in robots.txtPass

robots.txt contains a Sitemap directive pointing to the sitemap.

Primary content without JavaScriptReview

5 sampled pages require JavaScript execution to expose primary content. Server-render or pre-render the affected templates.

02Sub-component

Site Architecture

81
Strong

How quickly pages respond, what structured data they expose, whether semantic HTML fits the content, and how cleanly the prose reads.

Page download timePass

All sampled pages serve full HTML in under 2.5s.

Structured dataReview

Homepage and key templates lack JSON-LD. Recommend adding Organization, TouristDestination, Event, LodgingBusiness, Restaurant schema.

Semantic tagsReview

Header, nav, section, article, footer present across most pages. Missing main on the homepage.

ReadabilityReview

Heading hierarchy clean on 7 of 20 pages. 13 pages show review-level issues.

03Sub-component

Editorial Surface

67
Watch

Whether the visible text is dense enough to interpret, and whether there's enough identifiable content for AI to ground answers in.

Text densityFix

Visible prose is sparse relative to imagery and discovery tiles on 12 of 20 sampled pages. AI grounding suffers when prose is overshadowed by media modules.

Identifiable contentFix

Homepage exposes 51 words of continuous prose. Target 250 to 400 words per high-priority template, ideally inside main or article landmarks.

04Sub-component

External & Earned Readability

64
Watch

Of the third-party sources covering your destination, which ones can AI actually parse?

79
sampled
38
readable
24
partial
17
blocked
05Sub-component

Zertura Destination Layer

74
Strong

The AI-readable destination layer Zertura deploys: structured destination schema, canonical entity definitions, and the Content Deployment Program output that lands on partner sites.

Destination schema publishedPass

Canonical TouristDestination JSON-LD live on the destination homepage and four pillar landing pages.

Canonical entity setPass

Visit Corpus Christi entity, five brand pillars, and three signature experiences ratified against the source-of-truth corpus.

Active partner deploymentsReview

3 of 10 designated partners currently active in the Content Deployment Program. Capacity exists for 7 more.

Cultural pillar coverageReview

Tejano Cultural Identity pillar definitions pending ratification in the next scoring run.

HOW DAVI MEASURES THIS
Website Score sampled across 20 representative pages per scoring run. Sub-component scores rebased to a 0 to 100 scale. Composite Website Score is a weighted average across the five sub-components. Re-scored monthly. Methodology stable across all clients to support cross-destination comparison.
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DAVI V10.1